PRIME VIDEO LAUNCHES WILD COMEDY SERIES “BAIT”, OUT ON 25TH MARCH 2026

Prime Video has released the official trailer for the highly anticipated comedy series Bait, created by and starring Academy Award and Emmy Award winner Riz Ahmed. All six episodes will be available on 25th March 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.

Bait stars Ahmed as Shah Latif, a struggling actor whose last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.

The series also stars Guz Khan as Zulfi, Sheeba Chaddha as Tahira, Sajid Hasan as Parvez, Aasiya Shah as Q, Weruche Opia as Felicia and Ritu Arya as Yasmin.

Blending sharp comedy with a biting look at fame, identity and the pressures of public scrutiny, Bait promises a chaotic, character-driven ride that feels as uncomfortable as it is entertaining - anchored by Ahmed’s compelling central performance.

Watch the trailer here.

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